![]() ![]() Rob Janoff explains why Jobs opted for the rainbow in one of his interviews. This Apple logo represented the company between 19. So soon after they retired good old Isaac Newton and the weird first logo, the first iconic version of the bitten apple was presented as a rainbow-striped apple. It is, of course, a strong reference for a tech company. Instead of spelling it B-I-T-E, you can spell it B-Y-T-E, as in the measurement for digital storage. You can also look at the bite as a clever play on words. This apple was created by Rob Janoff in the ’70s.Īccording to Rob, the reason Steve Jobs wanted the apple to have a bite mark in it, was so that no one would mistake the apple for a tomato. The iconic Apple logo, the bitten apple that we all know and love, can now be found on all the company’s products. The quotation by Wordsworth that was also inscribed into the logo said: “Newton… a mind forever voyaging through strange seas of thought.” The Apple Logo: How did it become an iconic image of the company? The final logo, designed by Ronald Wayne and Steve Jobs, illustrated Sir Isaac Newton under an apple tree, and for the background, it had a poem written on the side of the drawing. ![]() The first logo of Apple only survived for one year before Steve Jobs asked the talented artist Rob Janoff to create something more modern and representative for Apple. ![]()
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